Defining Social Media ROI

From time to time, I’d like to share content and information that I think might help NIOA members with their communication efforts.

Recently, the Hobson and Holtz Report (ForImmediateRelease.biz) podcast provided audio of Katie Delahaye Paine’s presentation at the Sixth Annual New Communications Forum. This was held in San Mateo, California April 20-23, 2010.

The audio is a bit rough in places, but the content may be very helpful to you as you try to determine your time, effectiveness, investment and the cost of using social media.

You can download the FIR podcast (mp3, 21.9Mb, 54:47)

Download a copy of Paine’s Powerpoint presentation.

Many thanks to Shel Holtz and Neville Hobson for their work in providing communicators with information such as this.

More about Katie Delahaye Paine, as provided on the podcast website:

Katie Delahaye Paine is the founder and CEO of KDPaine & Partners LLC, a New Hampshire based research consultancy that provides measurement and accountability for corporations, non-profits and government agencies world wide. Her book, “Measuring Public Relationships: the Data-Driven Communicator’s Guide to Success” was published in December 2007. Paine is the publisher of KDPaine’s Measurement Blog and The Measurement Standard, the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink in 1999.

For the past two decades, Paine has been providing marketers and communications professionals the tools, data and information to help them make better business decisions. She and her firms have read and analyzed millions of news articles, blogs, newsgroup postings and internal communications and have conducted hundreds of thousands of interviews in the relentless pursuit of quantitative and qualitative measures of her client’s marketing success. She works with some of the world’s most admired companies and organizations including Raytheon, MADD National, and Juniper Networks. Most recently, her endeavors have been focused on social media measurement as well as providing cost effective measurement programs for non-profits, universities, small businesses and government agencies.

Katie’s full biography is available from the KDPaine & Partners website.