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Register Online for this Live-Streaming Internet Broadcast
Registration is required, but there is no charge.
April 13, 2016
9am PT / 10am MT / 11am CT / 12pm ET
“Our tragedies make the news. So should our triumphs.”
– Karla West, Director of Communications, Davidson County Sheriff’s Office
Public Information Officers (PIOs) play a vital role in the local jail. The public’s perception and/or misperception of jail operations can influence public safety, funding, elections, and numerous other factors. Responding to media inquiries regarding crisis situations is just one of the many roles of the PIO. Building positive rapport with the media, telling your story, engaging the community and conveying
your mission are priority tasks for a PIO.
The National Institute of Corrections (NIC) will conduct a live-streaming internet broadcast on the evolving role of PIOs in jails. The three-hour broadcast
titled “No News Is NOT Good News: The Role of PIOs in Jails,” will be aired live on Wednesday, April 13, 2016.
During this live event, we will explore:
- Importance of a proactive community-minded approach to communicating your mission, vision and values
- Characteristics of effective PIOs in contemporary media markets
- Strategies for being the active voice of your jail and telling your story by engaging the media
- Approaches for engaging the community with your jail’s mission, and
- Opportunities for promoting a healthy work / life balance for PIOs
- Presenters will also share recommendations and resources.
This broadcast will answer the following questions:
– Why is a comprehensive, proactive communication strategy necessary for jails?
– What are characteristics of an effective PIO in contemporary media markets?
– How do you build positive relationships and create rapport with your local media?
– How do you address the media’s needs and speak their language?
– How do you successfully pitch positive stories to the media?
– How do you build equity with your community so that you are not defined by crises or negative events?
– What is the importance of understanding your community’s demographics and values?
– What are some tools and strategies for engaging and connecting directly with your community?
– How do you effectively convey your message to the community?
– What steps can you take to promote a healthy work/life balance for PIOs?
– How can you find additional resources and ideas for enhancing your jail’s comprehensive communication strategy?
Who Should Participate In This Internet Broadcast?
- Sheriffs
- Jail Public Information Officers (PIOs)
- Jail Community Outreach Personnel
- National Correctional Associations (ACA, AJA, NSA, etc.)
- Jail Administrators
- NIC Large Jail Network
- NIC Jail PIOs Network
- NIC Communication Directors Network
- Correctional Administrators (Chief Deputies, Chiefs of Corrections, Chiefs of Staff/Administration, etc.)
- State Correctional Associations
- Community Organizations who partner with Jails
- Directors of Corrections
- Colleges and Universities with Criminal Justice and Communications Programs
Panelists
Panda J. Adkins, MSP
Correctional Program Specialist / Project Manager
National Institute of Corrections
Simon Crittle
Public Information Officer
Denver Sheriff’s Department
Michael Dooley
Director, Staff Development and Training
Pennsylvania Department of Corrections
Yolonda Evans
Public Information Officer
Prince George’s County Department of Corrections
Derrick Jackson
Director of Community Engagement
Washtenaw County Sheriff’s Office
James Keith
Chief Communications Officer
Bexar County Sherriff’s Office
Nicole Nishida
Public Information Officer
Los Angeles County Sheriff’s Department
NIC’s live internet broadcasts offer corrections professionals an interactive video forum on current and pressing topics in corrections. These broadcasts are interactive and allow participants to engage with and learn from experts around the world.
Delivered via internet streaming, the broadcasts are available for viewing by any individual, agency, or facility nationwide. Participants can view the broadcast individually on a computer screen or use a projector to enlarge the signal for a sizeable audience.
Registration is required, but there is no charge.
Register Online for this Live-Streaming Internet Broadcast
For More Information
Program Specific Information
Panda J. Adkins
Correctional Program Specialist
padkins@bop.gov
Broadcast Logistics Information
Leslie S. LeMaster
Executive Producer, NIC Live Broadcasts
llemaster@bop.gov