From time to time the NIOA board will hear of training opportunities that might benefit association members.  We will share them with you when possible.  Posting of outside agency education programs does not indicate an endorsement of the program; they are only provided for your information and possible interest.

IPTM Media Relations Course

June 6 – 9, 2011
Jacksonville, Florida

This course focuses on the real issues that regularly confront Public Information Officers and agency administrators. Upon successful completion of the course, you will be able to function as a P.I.O. and will be able to interact with the media in a manner that will minimize the chances of misinformation, leaks and misquotes.

We will first give you an overview of media policy and explain how it relates to the administrative process. Then, we will present you with the different types of media releases and describe what information should or should not be included in them and teach you the skills necessary to manage media coverage of emergency situations and incidents. In addition, you will learn how to develop and manage a publicity campaign and survive the impromptu interview.

This is a “hands-on” course that develops essential communication skills through group projects and role-playing exercises. You will be given instruction by professionals having many years of practical public information experience with state and municipal agencies.

Topics include:
• Media policy
• Media releases
• Media conferences
• Impromptu interviews
• Emergency situations
• Fast breaking stories
• Formal interview situations
• On-site interview situations
• Publicity campaigns
• Problem solving

Download the conference brochure and registration form.
IPTM Media Relations Course