by Ashley McDonald
Public information officers and government communicators all across the nation and globe are dealing with an enormous #COVID-19 messaging mountain right now. It seems our profession is among those at the forefront of this epic pandemic. Now more than ever, we are tasked with relaying important information to our communities and internal audiences. Although we are accustomed to this role, some of us are being met with additional challenges.
I’m sure many have experienced communication pitfalls at all levels of government, and even internally within your own agencies. We feel the pressure to disseminate timely and accurate information but, with the constantly evolving situation, federal and state guidance seems to be changing so frequently that it’s difficult to keep up.
Another issue for many has been the rumor mill. It’s almost an impossible feat with something of this magnitude.
Personally, I’m thankful that I am able to communicate with colleagues in other states who have experienced “firsts” with this pandemic. It’s helpful to observe their best practices and/or lessons learned. Whether you’re communicating as individuals or in the private NIOA Facebook Group and other groups of its kind, I’m certainly glad that none of us have to do this alone. It’s important for us to lean on each other in times like this.
I implore you to continue reaching out to your colleagues, especially when you feel exhausted. Taking care of yourself physically and emotionally is just as important as protecting the communities you serve. You are a rock star but remember, even rock stars need to recharge!
I also want to update you on our 2020 Conference. It is our hope that the decision does not have to be made to cancel or postpone, but we must also be realistic and fiscally responsible. We will continue to monitor the situation and act accordingly. All decisions will be communicated with membership as soon as possible because we know that you need to stay updated for budget and planning purposes.
Your Executive Board and I want you to know that we are so very proud of the work you do to serve your communities. We’re humbled to serve you and we are here to help you in any way we can. Stay well!
Ashley McDonald serves as Public
Information Officer for Rutherford
County, TN and is President of the
National Information Officers Association.