Training Available: No News is NOT Good News – The Role of PIOs in Jails

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Register Online for this Live-Streaming Internet Broadcast
Registration is required, but there is no charge.

April 13, 2016
9am PT / 10am MT / 11am CT / 12pm ET

“Our tragedies make the news. So should our triumphs.”

– Karla West, Director of Communications, Davidson County Sheriff’s Office

Public Information Officers (PIOs) play a vital role in the local jail. The public’s perception and/or misperception of jail operations can influence public safety, funding, elections, and numerous other factors. Responding to media inquiries regarding crisis situations is just one of the many roles of the PIO. Building positive rapport with the media, telling your story, engaging the community and conveying
your mission are priority tasks for a PIO.

The National Institute of Corrections (NIC) will conduct a live-streaming internet broadcast on the evolving role of PIOs in jails. The three-hour broadcast
titled “No News Is NOT Good News: The Role of PIOs in Jails,” will be aired live on Wednesday, April 13, 2016.

During this live event, we will explore:

  • Importance of a proactive community-minded approach to communicating your mission, vision and values
  • Characteristics of effective PIOs in contemporary media markets
  • Strategies for being the active voice of your jail and telling your story by engaging the media
  • Approaches for engaging the community with your jail’s mission, and
  • Opportunities for promoting a healthy work / life balance for PIOs
  • Presenters will also share recommendations and resources.

This broadcast will answer the following questions:

– Why is a comprehensive, proactive communication strategy necessary for jails?

– What are characteristics of an effective PIO in contemporary media markets?

– How do you build positive relationships and create rapport with your local media?

– How do you address the media’s needs and speak their language?

– How do you successfully pitch positive stories to the media?

– How do you build equity with your community so that you are not defined by crises or negative events?

– What is the importance of understanding your community’s demographics and values?

– What are some tools and strategies for engaging and connecting directly with your community?

– How do you effectively convey your message to the community?

– What steps can you take to promote a healthy work/life balance for PIOs?

– How can you find additional resources and ideas for enhancing your jail’s comprehensive communication strategy?

Who Should Participate In This Internet Broadcast?

  • Sheriffs
  • Jail Public Information Officers (PIOs)
  • Jail Community Outreach Personnel
  • National Correctional Associations (ACA, AJA, NSA, etc.)
  • Jail Administrators
  • NIC Large Jail Network
  • NIC Jail PIOs Network
  • NIC Communication Directors Network
  • Correctional Administrators (Chief Deputies, Chiefs of Corrections, Chiefs of Staff/Administration, etc.)
  • State Correctional Associations
  • Community Organizations who partner with Jails
  • Directors of Corrections
  • Colleges and Universities with Criminal Justice and Communications Programs

Panelists

Panda J. Adkins, MSP
Correctional Program Specialist / Project Manager
National Institute of Corrections

Simon Crittle
Public Information Officer
Denver Sheriff’s Department

Michael Dooley
Director, Staff Development and Training
Pennsylvania Department of Corrections

Yolonda Evans
Public Information Officer
Prince George’s County Department of Corrections

Derrick Jackson
Director of Community Engagement
Washtenaw County Sheriff’s Office

James Keith
Chief Communications Officer
Bexar County Sherriff’s Office

Nicole Nishida
Public Information Officer
Los Angeles County Sheriff’s Department


NIC’s live internet broadcasts offer corrections professionals an interactive video forum on current and pressing topics in corrections. These broadcasts are inter­active and allow participants to engage with and learn from experts around the world.

Delivered via internet streaming, the broad­casts are available for viewing by any individual, agency, or facility nationwide. Participants can view the broadcast individually on a computer screen or use a projector to enlarge the signal for a sizeable audience.

Registration is required, but there is no charge.

Register Online for this Live-Streaming Internet Broadcast

For More Information

Program Specific Information
Panda J. Adkins
Correctional Program Specialist
padkins@bop.gov

Broadcast Logistics Information
Leslie S. LeMaster
Executive Producer, NIC Live Broadcasts
llemaster@bop.gov

Conference 2016 Registration Coming Soon!

Nashville, TN imageThe NIOA executive board and conference planning committee continues to work toward the 2016 Annual Conference in Nashville. Additional speakers/topics are being added to the event roster to help finalize this plan.

Look for 2016 Annual Conference registration details on the NIOA site in the very near future!

Employment: Serious Inquiries Only – PIO, Tennessee Bureau of Investigation

PIO – Tennessee Bureau of Investigations

Responsibilities

  • Accurate collection and dissemination of information related to all TBI related matters utilizing email and social media
  • Acceptance and response to all requests in accordance to the Freedom of Information Act (FOIA) and TN open record laws
  • Creation and distribution of press releases
  • Coordination and execution of press conferences
  • Brief senior staff/ supervision on media related matters
  • Conducting media interviews via any/all platforms (on-camera, phone, email) and any other interview requests with TBI personnel
  • Maintenance/modification of TBI social media accounts
  • Maintenance/modification of TBI website content
  • Swift response to all requests/inquiries from the media and/or public
  • Field response to TBI related incidents
  • Coordination of meetings and TBI presentations with various media markets and law enforcement agencies across the state
  • Continuous training in advanced media relations and public relations topics
  • Review and approval of any speeches/presentations by TBI supervision to the public
  • Being “on-call” nights and weekends
  • Attendance to internal social functions, ceremonies, graduations, etc.
  • Establishment and/or maintenance of working relationships with all media outlets and law enforcement agencies
  • Continuous education of modifications to state law and/or criminal justice processes

The applicant must have an advanced background in law enforcement, media/public relations, communications, journalism or a combination of experience. A bachelor’s degree is required, but a Master’s degree or higher is preferred. The applicant must live no more than an hour from the Knoxville, TN area and be willing to travel. Must work on-call nights and weekends. The applicant cannot be a convicted felon and must have a good driving record.

The above responsibilities are subject to change and may not include all duties. This position is appointed and does not have merit employee protection. If you are interested, please send your resume to the TBI Executive Officer, Illana Tate at Illana.tate@tn.gov or call her at (615) 744-4325 for more information.

Note: Read full details on all employment opportunities on this site. All job postings at NIOA.org are provided as a courtesy to members and site visitors. NIOA is not responsible for misinformation that may be provided. NIOA does not remove past blog posts; it is the reader’s responsibility to be aware of date limitations.

Employment Opportunity: PIO/Marketing Program Manager – Austin TX

The City of Austin Transportation Department is seeking to fill the Public Information and Marketing Program Manager to oversee the Transportation Public Information team.

The Public Information and Marketing Program Manager supervises the Austin Transportation Public Information team, which is responsible for the following: marketing, public relations, media relations, public involvement, coordinating marketing initiatives, organizing departmental initiatives, leading graphic design development, video productions, and web content.

This person is a critical component of the Transportation team, ensuring internal and external communications are correct, clear, concise and timely. This position will work with multiple ATD divisions, other City Departments, as well as agencies outside the City of Austin to support the diverse and complex work of these entities.

Due to the responsibilities related to this position, the top candidate will be subject to a writing assessment.

Full details on the position can be found at www.austincityjobs.org/postings/52069

Candidates must apply on-line to be considered for this position.

Note: Read full details on all employment opportunities on this site. All job postings at NIOA.org are provided as a courtesy to members and site visitors. NIOA is not responsible for misinformation that may be provided. NIOA does not remove past blog posts; it is the reader’s responsibility to be aware of date limitations.

Employment Opportunity: PIO Jefferson County Sheriff – Colorado

The full-time job pays $2,374.69 – $3,626.38 Biweekly, $61,741.94 – $94,285.88 Annually and closes at 8 a.m., Mountain time, on Thursday, Jan. 28.

The Public Information Officer duties will under general supervision, perform professional public information work in the Public Affairs Unit under the Public Affairs Director. Work involves the dissemination of public information regarding the Sheriff’s Office, communicating and publicizing the priorities, policies and action of the Office, serving as the official spokesperson, and developing, implementing and maintaining media relations and public relations strategies for the Office. Employee is responsible for producing publications and writing news releases, maintaining liaison with media representatives and answering media-related questions from a variety of sources.

Employee works closely with the Sheriff, Public Affairs Director, Community Relations Manager, Digital Communications Manager, Patrol, Investigation, Detention Support Services, the District Attorney’s Office, and County Public Information Department personnel in writing, editing, and producing a variety of printed and electronic materials.

Will be a part of the Jefferson County Type 3 Incident Management Team and respond to call outs as a PIO. Will have involvement in the annual Citizens Academy and other special events as needed. Reports to the Public Affairs Director.

The Ideal Candidate Will Possess

  • Media/public relations experience
  • Law enforcement/criminal justice knowledge and/or experience
  • Strategic planning/crisis communications skills
  • Excellent writing/editing skills
  • Effective at expressing complex ideas orally and in writing
  • Ability to work flexible schedule/available on 24-hour basis
  • Social media knowledge/experience
  • Experience composing correspondence, news releases, newsletters, speeches, editorials, annual reports, etc.
  • Versed in AP style writing, spelling, punctuation, grammar and format
  • Versed with software products used to create graphics, design layouts, artwork, charts, presentation materials, etc.

You can read more details and apply on the agency website.